Aitken & Stevens, LLC is a premier attorney partnership made up of Benjamin Stevens, George Aitken and their associates. They're a highly regarded professional practice located in Towson, Maryland and provide individuals, families, businesses and government organizations with confidence in legal happenings ranging from civil suits to complex corporate litigation.
We were asked to provide a digital perspective on their new partnership — creating a new website, updating and creating online listings and managing a local awareness campaign.
We began by meeting with Aitken & Stevens to discuss their vision for the practice. The two had been partnered with other attorney's in the past and were familiar with the process of branding themselves. This partnership however, would put them both in a unique position to offer value that local practices couldn't match.
Drawing inspiration from our conversations with Aitken & Stevens, their associates and clients; we used fonts, images and copy that resonated with their audience. The website was created from scratch and included custom features such as payments, secure document uploads and downloadable resources.
In order to give the partnership a more polished feel, professional headshots were taken by Lauren Daue and a local graphic designer was contracted to design a simple and professional logo. The overall design of the website was intended to be clean and professional with accessibility at the forefront of design.
We also created and continue to manage a paid campaign to bring awareness to the new practice. The primary focus of the campaign was two fold: to inform new potential clients that the practice was nearby and to enable existing clients to find the information they needed quickly and conveniently.